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Notorious brand. Brand awareness index.

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Ec. Otilia Bodomoi
European Trademark and Design Attorney   

A number of trademarks may have a notorious character, which means that they are widely recognised in Romania in the moment of filing the trademark application to OSIM. Regarding the notoriety, reports are always done on the target audience.

  • This one could be a very wide one, such as the one for drinks, the notorious trademark example beeing STALINSKAYA.
  • Or it culd be a narrower segment such as for example, the AEDIFICIA trademark which is known as notorious only by those who activate or ar related with construction field.

Regardless how wide is the audience that knows a trademark, the intensive and continuous use of a registered trademark can give significant profits to its owner and the trademark can become notorious.

In order to reduce the subjective elements in notoriety’s assessment, the industrial property advisors from INVENTA as representatives at OSIM use an algorithm to calculate the trademark’s notoriety index. This algorithm leads to a more objective appreciation of trademark’s notoriety and to a more accurate assessment of the trademark’s contribution to a company’s asset portfolio.

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